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I am not much of a mathematician but I do know a thing about ROI; Return On Internet, it means that in order to get your product or service to sell online you must make an investment; time, money, resources. Some unsuspecting business owners let a web design firm tell them that their investment needed to be building the most incredible looking site to out-class the competition. Now you have a great looking site with no sales and less of a budget to do anything about it.
So I challenge business owners to consider another ROI formula - Re-Evaluate Online Investment. The internet is becoming the choice method of product and service acquisition, what are you doing to DRIVE people to your site? More importantly when they visit your site what are you doing to convert them to paying customers or clients?
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